Personal Branding

Introduction:

  • Course Objectives

Module 1:

  • Defining Yourself (I)

  • If You Don’t, They Will

  • Brand Mantra

  • Be Real

  • SWOT Analysis

  • Knowledge Check

Module 2:

  • Defining Yourself (II)

  • Pillars

  • Passions

  • Define Your Strengths

  • The Three Cs

  • Knowledge Check

Module 3:

  • Controlling and Developing Your Image

  • Clear and Defined

  • Consistent Image

  • It Takes a Commitment

  • Live It Every Day

  • Knowledge Check

Module 4:

  • Personal and Professional Influences

  • Corporate and Personal Integration

  • They Will Influence Each Other

  • Be a Professional

  • Build Rapport

  • Knowledge Check

Module 5:

  • Sharpening Your Brand

  • Blogging

  • Authenticity Is Key

  • Transparency

  • Networking

  • Knowledge Check

Module 6:

  • Appearance Matters

  • First Impressions

  • Rise Out of the Crowd

  • True Reflection

  • Dress for Success

  • Knowledge Check

Module 7:

  • Social Media (I)

  • Needs Constant Monitoring

  • Security

  • Have an Objective

  • Promote

  • Knowledge Check

Module 8:

  • Social Media (II)

  • It’s a Tool

  • Content is King

  • Have a Gimmick

  • Don’t Ignore Any Mentions

  • Knowledge Check

Module 9:

  • Brand Management During a Crisis

  • Caught in a Bad Spot?

  • Never Burn a Bridge

  • Information

  • Monitor and Respond

  • Knowledge Check

Module 10:

  • Branding Personality Traits

  • Identify Your Unique Values

  • Be Bold

  • Think Outside the Box

  • Fail. Learn. Repeat.

  • Knowledge Check

Assessment:

  • Post Test

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