Marketing Basics

Category:

Sales & Marketing

1. Course Objectives
1. What is Marketing?
2. What is a Market?
3. Marketing is Not Selling
4. Understanding Customer Needs
5. Defining Your Product or Service
6. Knowledge Check
1. Common Marketing Types (I)
2. Direct Marketing
3. Active Marketing
4. Incoming Marketing
5. Outgoing Marketing
6. Knowledge Check
1. Common Marketing Types (II)
2. Guerrilla Marketing
3. B2B Marketing
4. B2C Marketing
5. Promotional Marketing
6. Knowledge Check
1. The Marketing Mix
2. Product
3. Price
4. Promotion
5. Place
6. Knowledge Check
1. Communicating the Right Way
2. The Marketing Pitch
3. Sell Value, Not the Price
4. Fun and Entertaining is Powerful
5. Choosing the Right Media
6. Knowledge Check
1. Customer Communications
2. Give Your Customers a Voice
3. It’s Not About You, It’s About Them
4. Every Interaction Counts
5. Answer Questions Honestly
6. Knowledge Check
1. Marketing Goals
2. Brand Switching
3. Repeat Purchases
4. Brand Loyalty
5. Inform and Educate
6. Knowledge Check
1. The Marketing Funnel
2. Awareness
3. Interest
4. Desire
5. Action
6. Knowledge Check
1. Marketing Mistakes (I)
2. Not Taking Social Media Seriously
3. Not Having a USP
4. Cross Cultural and International Translations
5. Not Building a Relationship
6. Knowledge Check
1. Marketing Mistakes (II)
2. Not Having a Plan
3. Aiming at Everyone
4. Not Tracking Metrics
5. Not Listening to Your Customers
6. Knowledge Check
1. Post-Test

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